The Sunday express is a largely right wing audience which is reflected in the article because it states SHAMBLES for political leaders at a time when the labour party was in power. It constructs the identity of the reader as they are not labour. The images convince them also that the royal family are in a mess but despite all this there is free offers to the reader offering a reason to feel superior, Instigating a feeling of smugness . The images of diana make you feel you have a right to know despite it making no difference to anyones lives but themselves.The express offers deals and reasons to be happy while putting those down a typical reader would like to see less fortunate.